The Pulse Blog. Tips, Updates & Stories
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What are your competitors` customers really saying? A retail guide to social listening
By Marcus A on June 18, 2024
You know what your customers think of you, and hopefully you’re acting on it, but what if you could find out what your competitors’ customers are saying about them and then use that insight to attract them to you.
From complaint to customer: Turning negative social mentions into loyalty wins
By Marcus A on June 1, 2024
Social listening can help you monitor multiple social channels in almost real-time, so customer complaints can be picked up and dealt with faster, showing other potential customers that you care about your customers and turning potential complainers into loyal customers.
Tracking viral product trends before they peak
By Marcus A on May 20, 2024
A TikTok trend can transform a business overnight. Social listening helps you spot the trends early, giving your business time to prepare to ride the wave and beat your competitors to the prize.
5 warning signs your brand reputation is at risk and how to catch them early
By Marcus A on May 1, 2024
Your brand reputation is one of the key things customers look to when buying from you for the first time. Here are five early warning signs to look for and five action points to help you maintain your brands reputation.
How AI search is changing the way customers discover your brand (and how to monitor it)
By Marcus A on April 14, 2024
Search is now becoming a single-click solution, no longer are there multiple answers to click through, there’s one answer delivered via AI, and if your brand isn’t mentioned in that answer you are going to lose revenue.