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Turn Conversations into Insights with PressArea Pulse

Social listening that helps you understand your audience, competitors, and market trends.

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Discover Pulse - Your Brand’s New Social Listening Solution

Pulse is a powerful social listening app designed to help brands stay connected with their audience and make informed decisions.

Almost Real-Time Monitoring

Almost Real-Time Monitoring

Track mentions across platforms like LinkedIn, X (Twitter), Reddit, Google, TikTok and more every 15 minutes.

 Track Your Brand On AI

Track Your Brand On AI

With Pulse you can see what ChatGPT thinks of your brand and products and track how your brand GEO/AEO/AIO shapes up over time.
Sentiment Analysis

Sentiment Analysis

Instantly understand public mood, be it positive, negative or neutral, on products, brands, technologies and features.

 Trend Detection

Trend Detection

Spot emerging conversations early. Be ahead of the competition when it comes to spotting what your customers think are the new hot topics.
Competitor Tracking

Competitor Tracking

See how your brand stacks up with your current customers and your potential customers.

 Team Sharing

Team Sharing

Build reports in just a few clicks and then share them with your whole team or with just those who need to know.

Pulse is a great asset to our business. By using Pulse we’ve been able to get a unique insight into the markets we cover. Plus we’ve been able to keep on top of what people are saying about us and what people think of our competitors

James Austin Owner, RetailNow

Start listening smarter with Pulse

Use Pulse to help your business get an edge over the competition, from your management teams through to your sales teams.

Marketing Teams

Quickly gather feedback on your campaigns to understand what resonates with your audience and make real-time adjustments for better engagement.

Brand Managers

Keep a close eye on your brand’s reputation by monitoring online sentiment, ensuring you can respond promptly to any concerns and strengthen brand trust.

Product Teams

Gain valuable insights into how users feel about your product features through sentiment analysis, helping you refine offerings based on real customer feedback.

Analysts

Stay ahead with a comprehensive view of your business’s performance, identifying strengths and weaknesses through data-driven social listening.

Agencies

Track and manage your clients’ online presence effectively, ensuring their brand messaging aligns with audience perceptions and market trends.

Customer Support Teams

Monitor online discussions to proactively address customer concerns, improving response times and overall satisfaction.

Investor Relations

Analyze market sentiment to gauge public perception of your company, helping you prepare for investor communications and financial decisions.

Event Organizers

Track social buzz around your events, identifying audience feedback and trending topics to enhance future engagement.
Understand Your Audience’s <strong>True Sentiment</strong>

Understand Your Audience’s True Sentiment

Pulse analyses the tone and context of online conversations, giving you a clear picture of how customers feel about your brand. Whether it’s praise, criticism, or neutral feedback, you’ll gain deep insights to tailor your messaging and address concerns effectively.

Stay Ahead of <strong>Industry Trends</strong>

Stay Ahead of Industry Trends

By tracking trending topics, hashtags, and keywords, Pulse helps you identify emerging trends before they go mainstream. This allows your brand to adapt quickly, create relevant content, and position itself as a thought leader in your industry.

<strong>Monitor Competitors</strong> and <strong>Benchmark Performance</strong>

Monitor Competitors and Benchmark Performance

Pulse lets you keep tabs on your competitors’ online presence, from their share of voice to audience engagement. By comparing their performance to yours, you can uncover opportunities to differentiate and strengthen your market position.

Enhance <strong>Crisis Management</strong>

Enhance Crisis Management

Negative feedback or PR issues can spread quickly online. Pulse’s real-time alerts notify you of potential crises, enabling you to respond promptly and mitigate risks before they escalate, protecting your brand’s reputation.

Optimise <strong>Marketing Campaigns</strong>

Optimise Marketing Campaigns

With Pulse, you can measure the impact of your campaigns by tracking engagement, reach, and sentiment. These insights help you refine your strategies, allocate budgets effectively, and maximize ROI by focusing on what resonates with your audience.